About the Founder Damon Irby — Creator of Iconically Raw, I built my brand from the pieces of my own journey — the struggles, the flaws, the fire inside to be more than what the world expected. I want to create an unmatched vibe that exudes confidence. This brand is for those who’ve been through it, who carry pain and passion in the same breath, who turn setbacks into fuel. Every design tells a story of resilience, transformation, and unapologetic self-expression. I’m not a fashion guru or influencer, I’m just a man with a vision. A creator. A thinker. Someone who finally stopped running from himself and decided to embrace what made him different. Iconically Raw isn’t just clothes — it’s a lifestyle. It’s for those bold enough to be themselves, flaws and all.Welcome to the movement. Embrace your flaw. Be Iconically Raw.